Planning

After deciding what genre we want to do, the planning can begin. After doing some research, we decided on keeping the target audience at teens-young adult, around the ages of 12-25. Most drama film viewers are around this age, so our genre will match our target audience. Also, we think that choosing a target audience that matches our ages will give us a better insight on what that audience likes. Just because that audience is our friends and ourselves.

As a group, we discussed what we want to focus on for our film. Generally speaking, most drama films focus on a conflict within the main character. We wanted to pick an obstable of importantance. Something that we truly believe is an issue within our target audience. Being a senior in high school, a huge issue for many is college. College is something that our parents and teachers tell us we have to go to, when in reality not every profession requires college. In fact, 36% of professions don't require education after high school. Even though college is not for everyone, if you're not planning on continuing your education, you're looked down upon by society. We decided to use this as a basis for our film opening. Some type of movie about a student who wants to do other things, such as acting or music or art, and is struggling with the fact that college is so important and everyone else is telling her to go a different path.

I'm very relieved we came up with an idea like this. When you believe what you're saying and are passionate about the topic, everything else is almost fun. I'm excited to share this idea that not all students want college, and that's okay. It's also very convienent that our film opening will be shot primarily in school, which we have great access too. Instead of having to create the scenery or location, we have a legitimate school that we can shoot at.


https://www.slideshare.net/ebonypeart/target-audience-16706479

https://cew.georgetown.edu/wp-content/uploads/2014/11/Recovery2020.ES_.Web_.pdf